We are Germany's largest licensing agency for media brands.

Our vision

We believe in the power of brands. They offer security, symbolise lifestyle and create identification. We make branded products and experiences part of people’s lives.

Our mission

We know the needs of our customers, offer emotional added value, tell stories and reach people. Together with our partners, we develop product worlds and services around our large portfolio of strong lifestyle brands.

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Strong brands

Gruner + Jahr is the home of strong, well-known brands.

Experts on target groups

We understand the markets, the desires of the target groups and the needs of the partners.


Our brands are relevant for greater offerings and have a high potential for brand expansion.

Power of ranges

We increase visibility with coherent brand ranges and facilitate listing in the retail.


Our ranges, products and services are showcased in an engaging manner in our media throughout the entire customer journey.


We are a partner of the largest advertising platform in Germany and can develop cross-divisional formats.

Our brands inspire and motivate people